Cheyenne Frontier Days Night Shows

 

Guest: Rod Hottle, Cheyenne Frontier Days general chairman

 

 

How Cheyenne Frontier Days chooses its Night Shows

 

 

Zac Brown Band and the Marshall Tucker Band were the headliners of the first Night Show of Cheyenne Frontier Days, which was an almost sold out show. Brad Paisley and The Band Perry followed on Saturday night, which was also almost sold out.

 

The following concerts and events start at 8 p.m. MDT: Merle Haggard and Chancey Williams and the Younger Brothers Band will perform today (Sunday, July 22).

 

Championship Bull Riders is the night entertainment for Monday, July 23 and Tuesday, July 24.

 

Reba McEntire, Rodney Atkins and Hunter Hayes perform on Wednesday, July 25.

 

Thursday, July 26 Journey, Pat Benatar and Neil Giraldo, and Loverboy will perform.

 

Hank Williams Jr. and Chris Young perform on Friday, July 27.

 

For the final Night Show on July 29, Blake Shelton, who is also a judge on TV’s “The Voice,” and David Nail will perform.

 

For tickets go to: Http://www.cfdrodeo.com

 

Q: “How does Cheyenne Frontier Days choose the acts to bring in each year for the Frontier Nights shows.”

 

Hottle: “We started doing some in depth marketing research back in 2010 and we did a survey using a company called Copernicus from back East and they came out and did some surveying.

They determined some segments and some things that we could look at. Basically five segments is what we looked at with families with small kids, families with teenagers, couples, we had partiers and the older rodeo fan, which I kind of relate to.  We did that and one of the things out of that market research and the focus groups that we had. Cheyenne Frontier Days is known from bringing A acts in. Just like last year we had Zac Brown Band and some of those folks in our line up that’s become an expectation for Cheyenne Frontier Days.

(Last year’s headliners for the Night Shows were Kid Rock, Jason Aldean, Charlie Daniels, Championship Bull Riding,  Motley Crue, Darius Rucker, the Zac Brown Band and Toby Keith with Eric Church)

 

“We use the promoter Bob Romeo and it’s the Romeo Entertainment Group and they help us secure acts and book the acts for our shows. That’s how we came up with the lineup we’ve already started the lineup for 2013. This is my last year as the general chairman, there’s one act secured already, but we can’t say who it is yet. We’ll pass that task onto the next committee that starts in August.

 

This year they twisted up the lineup. On Fridays we usually have a rock band , but we brought country into that slot (Zac Brown Band and the Marshall Tucker Band), and we moved our rock act. Last year we had Motley Crue on Wednesday and this year we have Journey on Thursday.”

The Brad Paisley show was in competition with the Kenny Chesney and Tim McGraw’s Brothers of the Sun tour in Denver.

We still think we’ll hit our mark on the Brad Paisley show.

Historically Sunday nights always have been light nights here. So we call it a flat night, this way we pay a flat fee for an act and bring them in. Last year was Charlie Daniels this year is Merle Haggard. We’re giving the Chancey Williams Band that has played in our Bucking A tent  for years a chance to open for Merle. That’s a flat night, so we can do promotions around that. (Tickets are $23)